TOG24 Has Landed at Asbury and Pell: ‘Great Gear, No Fuss’
If you’re the sort of person who doesn’t buy into the hype – but still wants something well made, practical, and good-looking – TOG24 might just be your new favourite brand.
We’re pleased to announce that TOG24 is now available at Asbury and Pell, and we’ve kicked things off with a selection of their most wearable pieces.
From waterproof jackets and spring-ready polos to proper outdoor coats that keep the elements out, this kit is designed for everyday life—not just the occasional hike.
But before you dive into the collection, here’s why TOG24 is worth knowing about.
A Yorkshire brand with over 60 years of know-how
TOG24 stands for “Truth Over Glory”, and it’s more than just a tagline.
The brand was founded back in 1958 in the town of Heckmondwike, West Yorkshire – a region steeped in textile manufacturing.
That heritage still underpins the brand today. This is a company that’s spent decades understanding fabrics, refining fits, and testing clothing in the very worst of British weather.
Unlike some of the flashier names in outdoor fashion, TOG24 didn’t grow by sponsoring expeditions or splashing logos across city centres. It has grown quietly, by focusing on quality and value, winning over people who just wanted solid, dependable clothing without the ego or inflated price tags.
That down-to-earth mindset is exactly what makes TOG24 such a good fit for our customers at Asbury and Pell.
Not just for the outdoorsy types
Yes, TOG24 gear is designed for the outdoors – but don’t be fooled into thinking it’s only for those who spend every weekend in a national park. The brand has long mastered the balance between technical performance and everyday wearability.
You’ll find weatherproof materials, fleece linings, taped seams and high collars – but you’ll also find styles that work just as well for walking the dog or nipping to the shops.
It’s that mix of practicality, subtle design, and no-nonsense reliability that makes TOG24 especially attractive to people who don’t want to look like they’re off on an expedition every time the clouds roll in.
Built to last, and sensibly priced
At a time when plenty of brands are charging premium prices for basic functionality, TOG24 has kept its feet firmly on the ground. Their products are well made, using robust materials and thoughtful construction, but they’ve remained accessible.
That’s something we know matters to our customers. Whether you're buying for yourself or gifting friends and family, you want clothing that’ll stand up to wear and tear without costing the earth.
With TOG24, you’re not paying for celebrity campaigns or bold branding. You’re paying for something more valuable: quality you can count on, with no nasty surprises.
What you’ll find at Asbury and Pell
We’ve curated a broad selection of TOG24 favourites to suit the seasons and cover all the essentials — from casual layering pieces to outerwear built for whatever the weather throws your way.
Here’s what’s in:
- Polos & T-Shirts – Comfortable, classic, and perfect for everyday wear as we head into spring and summer. Easy to pair with anything, easy to live in.
Browse TOG24 Polos | Browse TOG24 T-Shirts
- Women’s Tops – A practical and stylish selection of vests and t-shirts made for layering or wearing solo on warmer days. Simple, flattering designs that don’t try too hard.
Browse Women’s TOG24 Womenswear
- Outerwear for Men & Women – From waterproof jackets to padded gilets and versatile coats, these are built to handle the elements. Technical features meet clean lines for kit that performs and still looks sharp.
Browse Men’s TOG24 Jackets | Browse Women’s TOG24 Jackets
- Midlayers & Fleeces (Men’s & Women’s) – Soft, insulating layers that work equally well under a coat or on their own. Ideal for chilly mornings, unpredictable forecasts, or just getting cosy.
Whether you’re out walking the dog, heading off for a weekend break, or just want reliable clothing that looks good and wears well, TOG24 delivers the goods.
You can browse the full range we’ve stocked here: All TOG24 Clothing
Why First-Time Buyers Should Take Notice
If you’ve not come across TOG24 before, or if you’ve seen the name but never taken the plunge, here’s why now is a good time.
- Proven Reliability – This isn’t a new or experimental brand. TOG24 has been making outdoor clothing for more than six decades. That sort of track record matters.
- Built for British Conditions – The brand’s Yorkshire roots aren’t just a gimmick. The gear is designed and tested with our very specific kind of weather in mind – cold one minute, wet the next, windy all day.
- Great Value – These aren’t throwaway pieces. They’re affordable, yes, but they’re made to last. If you’re tired of coats that don’t quite hold up or polos that lose their shape after a wash, this is the brand to try.
- Low-Key Style – Not everyone wants garish branding or bold colours. TOG24 keeps things simple and wearable. They’re pieces you’ll reach for again and again.
Come and take a look
At Asbury and Pell, we’ve always focused on bringing in brands that make sense – for our customers, for our price point, and for the way people live their lives.
TOG24 ticks every box: well made, well priced, and refreshingly free of nonsense.
If you’re after clothing that works hard without trying too hard, give the range a look. It might just be your next favourite jacket – or your most worn polo.
