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Picture this: a lone farmer, standing resilient against the biting wind of the Scottish Highlands, his tweed jacket offering warmth and comfort against the chill. The fabric is rough to the touch yet sturdy, built to endure the elements—just like the landscape around him. That material? You’re likely thinking of Harris Tweed.

With nearly 50 years of history, Joules has grown from a humble British market stall to an internationally renowned fashion brand, celebrated for its vibrant twist on classic country lifestyle clothing.

Few brands manage to stay relevant while staying true to their roots, but Gabicci has mastered this balance for over 50 years.